Casa Kids, designed and manufactured by Roberto Gil, is a locally grown business producing contemporary children’s furniture, home office design, and bedroom sets. Since Casa Kids’ humble beginning in a 1,000 square ft. basement in Tribeca, the business has expanded, first to DUMBO, and more recently to its current 10,000 sq ft facility in Red Hook where all the businesses design, production and distribution take place.
Using construction tools as his source of inspiration, Gil strives for his pieces to exert what he calls “practical minimalism: simple and functional.” Not only has Gil achieved this look, but his continual successes have been featured in the New York Times and Dwell Magazine. Casa Kids was also the 2014 grand prize winner of NYCEDC’s Industrial Growth Initiative Program. The award consisted of a $50,000 grant for business expansion which Gil used to purchase new machinery and grow his workforce through training programs in collaboration with Southwest Brooklyn Industrial Development Corporation and JUMA Ventures. Gil is also partnering with the Red Hook Initiative to provide internships for local Brooklyn high school students to gain important job and design skills.
Casa Kids offers product customization as well as standard models for purchase. Being close to a large consumer base allows Gil to communicate directly and frequently with those looking for unique pieces. The Casa Kids user friendly showroom is co-located within the Red Hook production facility, allowing customers to observe how their children will utilize the furniture and also have a first-hand look at the production process on the shop floor.
Gil uses certified FSC (Forest Green Council) and Carb California Air Resource Board birch plywood for all his creations. The plywood manufacturing process minimizes wasted material and also allows for larger more dynamic wood sheets to work with. The Casa Kids Production process involves a mixture of traditional woodworking techniques and hi-tech equipment such as CNC routers that ensure repeatable precision.
The success of Casa Kids can be attributed to Gils’s commitment to manufacturing in New York City and customizing designs that fit the exact needs of a city dweller and their family. Gil hopes to expand his business to Los Angeles, Brazil, and his native Argentina in the coming years, but will always maintain his manufacturing business in NYC.