Inspired by the fashion-forward debonair, Fleur’d is ‘A Gentleman’s Accessory.’
Founded in 2014 by fashion, celebrity and product photographer Andrew Werner, Fleur’d is ‘that something extra’ in the form a flower for a gentleman to add to their lapel
Born and raised on Long Island, Werner has constantly found inspiration in the not so distant lights of Manhattan. As a notable photographer, Werner sought to remedy the age-old conundrum of how can men stand out in a sea of tuxedos.
‘I would photograph red carpets and black tie galas,’ he recalls, ‘and every men’s outfit was always the same – some variation of: black tuxedo, white shirt, black bowtie. Where was that something extra to showcase individuality?’
Attention to each detail, as evident in all of his work, he began by handcrafting the iconic Fleurs he’d wear for his own pleasure. Many industry tastemakers quickly took note and soon began to commission Werner for their own Fleurs. Without realizing it his small passion project was slowly becoming a reality.
All the pieces in the collection are handcrafted in New York City and have adorned the lapels of notable gentleman such as Ken Downing, Robert Verdi, Phillip Bloch, Titus Burgess, Michael Aram, Thomas Roberts, Constantine Maroulis, Lance Bass as well as digital influencers and industry tastemakers alike.
The collections range from burlap to lux leathers and exotic skins in an effort to suit a variety of tastes and styles.
Fleur’d is ready to bloom and help gentlemen everywhere showcase their originality to stand out from the crowd.