Made in NYC Celebrates Pride: Kirrin Finch

Made in NYC Celebrates Pride: Kirrin Finch

Tuesday, June 25 2019 10:24 am

Cracking the code on menswear-inspired apparel designed to fit female and non-binary bodies

Inspired by two iconic tomboys “Georgina Kirrin” from The Famous Five series and “Scout Finch” from To Kill A Mockingbird, the Brooklyn-based, conscientious clothing line Kirrin Finch was born. Both characters embrace the androgynous spirit and do not subscribe to society’s views of how a woman should behave or dress. This is essential and at the heart of why Laura Moffat and Kelly Sanders Moffat launched their concept in 2015, after a lifetime of settling to wear clothes made exclusively for men.

“The idea came from our own constant frustration of seeing what we want to wear, but not seeing the clothing set up to fit our bodies,” Kelly told Forbes.

So, they decided to join the movement that rejects traditional stereotypes and give people like them the freedom to be their true selves, while meeting the growing demand for gender-defying fashion designed to fit a range of female and non-binary bodies. The label caters to people who want to wear button-up shirts and trousers that are not overly feminine, but still fit a woman’s body. “We love the styles that you see in menswear, but they’re really just not available to women or queer and trans folks,” Kelly says. This translates into the perfect length for the french tuck fans or casual untuck-ers. It also means extra buttons around the chest, reducing the strain on the buttons and the “boob gap”, making it less likely to gape.

The distinctive look of Kirrin Finch can be defined as “dapper,” a look that is particularly popular with women who prefer traditionally masculine items. The company even has a robust squad of Community Ambassadors, aptly named the Dapper Scouts. Each Dapper Scout has their story and style posted as a focal point on the company’s website. One can apply to be a Dapper Scout, and help Kirrin Finch broaden their community of inspirational folks, who just happen to have rockin’ androgynous looks.

Laura grew up in Scotland and came to the US to pursue her dream to be a professional golfer. Almost 20 years later, after a stint in the corporate world, she would consider herself a better marketer than a golfer. Kelly grew up in New Jersey and moved to New York City to be a public school  teacher. Laura and Kelly wouldn’t normally consider themselves artists, however that is their edge. Because of their personal experience, they approach design, with a functionality-first mentality.

The label doesn’t stop short of inclusivity, in addition Kirrin Finch uses eco-friendly, natural and sustainable fabrics for every garment. In a world where 97% of apparel sold in the US is made overseas, Kirrin Finch produces 80% of their product in New York. If you look close enough, you’ll find that every shirt is named after an iconic tomboy, in true Kirrin Finch fashion.

You can also join them at their pre-pride kickoff party on Thursday, 6/27 from 4-8 pm.

You can support all year-round follow @KirrinFinch on Instagram.