The regular chewing gum you see on grocery store shelves is filled with artificial substances, including some of the same components used in the manufacture of car tires, plastic bottles, and white glue, as well as artificial sweeteners like aspartame. Consumers are kept in the dark about what they are chewing because the FDA allows conventional gum brands to hide up to 80 synthetic ingredients in the catch-all term "gum base" on the label. Although there are a few gum brands in the US market claiming to be "natural," all of them include synthetics in their base. We knew we could do better. Unlike conventional gum brands, Simply Gum uses all natural ingredients without ANY synthetics. Non GMO Project verified.