Fashion Strategies

Made in NYC is partnering with the Garment District Alliance (GDA) Business Development Collaborative to offer programming specifically for fashion businesses in and working with companies in the Garment District.

Sustainable Fashion

Design for Sustainable Manufacturing takes a unique, holistic, and hands-on approach. The workshops include a theoretical foundation for the definition of sustainability and the key principles of circular design. This is followed by design thinking methods that put companies’ needs in focus to develop a custom solution. These workshops walk designers through sustainable design strategies and help them strategize their sourcing and production solutions.

Defining Sustainability & Brand Purpose Tuesday, April 13th 2021 6:00 PM - 8:00 PM
Design Innovation Tuesday, April 20th 2021 6:00 PM - 8:00 PM
Materials, Trims, Manufacturing & Waste Tuesday, April 27th 2021 6:00 PM - 8:00 PM
Packaging & Distribution Tuesday, May 4th 2021 6:00 PM - 8:00 PM
The USE Phase of a Garment's Life... and Beyond
Starts in 0 days
Tuesday, May 11th 2021 6:00 PM - 8:00 PM
Collaboration & Redesign
Starts in 7 days
Tuesday, May 18th 2021 6:00 PM - 8:00 PM

Marketing Collaborations for Fashion

The Marketing Collaborations Workshop is an intensive, 6-part workshop conducted by Pinar Guvenc, partner at SOUR, an architecture and design studio based in Brooklyn. The series kicks off with business diagnostics, to better assess business goals and strategies, and continues with preparing the attendees for strategic collaborations by delivering a framework on strategic partner identification, collaboration concepts, and maximizing the return. This is a deep touch opportunity to focus in on and strategize how to bring your business to the next level through collaborations. Manufacturers must commit to all 6 sessions to participate.

Marketing Collaborations Thursday, April 29th 2021 Thursday, May 6th 2021 Thursday, May 13th 2021 Thursday, May 20th 2021 Thursday, May 27th 2021 Thursday, June 3rd 2021 6:30 PM - 8:30 PM 6:30 PM - 8:30 PM 6:30 PM - 8:30 PM 6:30 PM - 8:30 PM 6:30 PM - 8:30 PM 6:30 PM - 8:30 PM

Intellectual Property for Fashion

This workshop will cover the critical intellectual property issues that small fashion brands face including copyrights, trademarks, patents and contracts. Learn how to protect your designs and better understand the connection between sustainability and intellectual property in the fashion sector.

Intellectual Property for Fashion Saturday, June 5th 2021 11:00 AM - 3:00 PM

Sustainable Textile Sourcing for Fashion

This is a 1 on 1 consultation opportunity aimed to help businesses maintain their production in NYC by helping them source sustainable textiles via the Re:Source Library (textile sourcing & consultancy). Register below to be considered for this opportunity. Made in NYC will follow-up to schedule the exact time of your consultation.

Sustainable Textile Sourcing Consulting
Starts in 4 days
Saturday, May 15th 2021 12:00 PM - 12:00 PM

Digital Marketing Strategy for Fashion

Digital Marketing Strategy is a hands-on workshop series designed to provide practical solutions for your specific business needs and goals. This workshop will focus on improving your content marketing activities.

Digital Footprint Thursday, October 15th 2020 6:30 PM - 8:30 PM
SEO & Website Optimization Thursday, October 22nd 2020 6:30 PM - 8:30 PM
Content Marketing Thursday, October 29th 2020 6:30 PM - 8:30 PM
Email Marketing Thursday, November 5th 2020 6:30 PM - 8:30 PM
Social Media Thursday, November 12th 2020 6:30 PM - 8:30 PM
Metrics for Success Thursday, November 19th 2020 6:30 PM - 8:30 PM

Camera Controls & Composition for Fashion

This workshop focuses on building manufacturers’ technical skills in camera control (cell phone camera, digital SLR or digital point, and shoot). Participants will also receive professional feedback on their website and social media photography and work together to identify what they’re doing right and what could be improved. Every manufacturer will leave with tangible ideas & strategies for improving their brand and product photography.

Camera Controls & Composition Saturday, February 13th 2021 1:00 PM - 5:00 PM

Lighting Techniques for Fashion

This workshop focuses on building manufacturers’ technical skills in lighting, composition, and styling. It will include demonstrations of how to shoot with daylight and artificial light, as well as how to set up a variety of small studio set-ups for DIY product photography. This workshop aims to empower manufacturers to be self-sufficient in documenting their products as well as crafting creative image-making for marketing purposes.

Lighting Techniques Saturday, February 20th 2021 1:00 PM - 5:00 PM

Photoshop & Lightroom for Fashion

This workshop covers the basics of how to use Photoshop software to digitally edit, resize, and change resolution of digital images. It will serve as a primer for someone learning Photoshop for the first time or as a refresher course. The goal of this workshop is to lay down a foundation for post-production photography skills. No prior experience is required.

Photoshop & Lightroom Saturday, February 27th 2021 1:00 PM - 5:00 PM

Product Photography Studio for Fashion

We provide complimentary product photography for Made in NYC businesses. This year our Pop-Up Photography Studio will go remote. Upon registration, all businesses will receive instructions on how to mail or drop off their products for the photo shoot. Because of these restrictions we cannot shoot live models and the business owner cannot be present for the shoot. Video and phone consultation can be coordinated. All products will be shot by a professional photographer and retouched by Pratt Institute students. Each business will receive at least 5 finished hi-res images after the shoot.

Product Photography Friday, March 26th 2021 9:00 AM

For more information about these opportunities, email Joanna Reynolds at
These workshops are powered by Pratt Institute faculty, staff, & students.