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Marketing Strategy

Digital Strategy, Design, Mindfulness & More

Brand and Identity Fundamentals

This workshop will help businesses evaluate their current brand strategy and identity system and learn ways to optimize and refresh their brands.

Brand & Identity Fundamentals Session 1 Saturday, December 7th 2019 1:00 PM - 5:00 PM
Brand & Identity Fundamentals Session 2 Saturday, December 14th 2019 1:00 PM - 5:00 PM

Deliver Mindful Making: Meditation Incubator

The Business Meditation Incubator series is a 3-day weekend intensive focusing on business strategy and audience development through contemplative inquiry. This workshop helps manufacturers develop contemplative awareness, practices and tools for the work environment. This workshop will cultivate organizational methods and processes that create a mindful, present, authentic, focused honest and reflective organization and business decision making. Each participant will leave the series with 2 deliverables: 1) A map of strategic initiatives and action steps for their business and 2) An audience marketing profile based on meditation, mindfulness and visualization exercises. In addition, they will learn contemplative tools for stress management.

Deliver Mindful Making: Meditation Incubator - Fall 2019 Friday, November 1st 2019 Saturday, November 2nd 2019 Sunday, November 3rd 2019 6:00 PM - 8:00 PM 10:00 AM - 5:00 PM 10:00 AM - 3:00 PM
Deliver Mindful Making: Meditation Incubator - Winter 2020 Friday, March 20th 2020 Saturday, March 21st 2020 Sunday, March 22nd 2020 6:00 PM - 8:00 PM 10:00 AM - 5:00 PM 10:00 AM - 3:00 PM

Design Strategy for Business

The Design Strategy series is a 3-part workshop series for manufacturers who are looking to gain a more “design strategic” approach to business. Design strategy links design and business activities into a creative and cohesive strategy for creating value and sustainable business advantage. This series will start with a diagnosis of current business practice then build on exploring design strategy tools with the final workshop focusing on real-life implementation. Manufacturers must commit to all 3 sessions to be able to participate.

Design Strategy for Business Monday, March 23rd 2020 Friday, March 27th 2020 Saturday, March 28th 2020 6:00 PM - 8:00 PM 6:00 PM - 8:00 PM 11:00 AM - 1:00 PM

Digital Marketing Strategy

Digital Marketing Strategy is a hands-on workshop series designed to provide practical solutions for your specific business needs and goals. This workshop will focus on improving your content marketing activities. *The second session of this workshop is specifically tailored for fashion companies*

Digital Marketing Strategy - Digital Footprint Tuesday, March 17th 2020 6:30 PM - 8:30 PM
Digital Marketing Strategy - SEO & Website Optimization Tuesday, March 24th 2020 6:30 PM - 8:30 PM
Digital Marketing Strategy - Content Marketing Tuesday, March 31st 2020 6:30 PM - 8:30 PM
Digital Marketing Strategy - Email Marketing Tuesday, April 7th 2020 6:30 PM - 8:30 PM
Digital Marketing Strategy - Social Media Tuesday, April 14th 2020 6:30 PM - 8:30 PM
Digital Marketing Strategy for Fashion Companies - Digital Footprint Wednesday, April 15th 2020 6:30 PM - 8:30 PM
Digital Marketing Strategy - Metrics for Success Tuesday, April 21st 2020 6:30 PM - 8:30 PM
Digital Marketing Strategy for Fashion Companies - SEO & Website Optimization Wednesday, April 22nd 2020 6:30 PM - 8:30 PM
Digital Marketing Strategy for Fashion Companies - Content Marketing Wednesday, April 29th 2020 6:30 PM - 8:30 PM
Digital Marketing Strategy for Fashion Companies - Email Marketing Wednesday, May 6th 2020 6:30 PM - 8:30 PM
Digital Marketing Strategy for Fashion Companies - Social Media Wednesday, May 13th 2020 6:30 PM - 8:30 PM
Digital Marketing Strategy for Fashion Companies - Metrics for Success Wednesday, May 20th 2020 6:30 PM - 8:30 PM

Marketing Collaborations

The Marketing Collaborations Workshop is an intensive, 6-part workshop conducted by Pratt Visiting Professor of Architecture Gonzalo Carbajo and Pinar Guvenc, partners in Eray Carbajo, an architect/design firm based in Brooklyn. This workshop will teach manufacturers the basics of business diagnosis to help them identify their marketing goals and needs, and how to go about identifying partners for successful marketing collaborations. This is an deep touch opportunity to focus in on and strategize how to bring your business to the next level through collaborative partnerships. Manufacturers must commit to all 6 sessions to participate.

Marketing Collaborations Winter Session 1 Tuesday, January 14th 2020 Tuesday, January 21st 2020 Tuesday, January 28th 2020 Tuesday, February 4th 2020 Tuesday, February 11th 2020 Tuesday, February 18th 2020 6:30 PM - 8:30 PM 6:30 PM - 8:30 PM 6:30 PM - 8:30 PM 6:30 PM - 8:30 PM 6:30 PM - 8:30 PM 6:30 PM - 8:30 PM
Marketing Collaborations Winter Session 2 Thursday, February 6th 2020 Thursday, February 13th 2020 Thursday, February 20th 2020 Thursday, February 27th 2020 Thursday, March 5th 2020 Thursday, March 12th 2020 6:30 PM - 8:30 PM 6:30 PM - 8:30 PM 6:30 PM - 8:30 PM 6:30 PM - 8:30 PM 6:30 PM - 8:30 PM 6:30 PM - 8:30 PM
Marketing Collaborations Spring Session Tuesday, April 7th 2020 Tuesday, April 14th 2020 Tuesday, April 21st 2020 Tuesday, April 28th 2020 Tuesday, May 5th 2020 Tuesday, May 12th 2020 6:30 PM - 8:30 PM 6:30 PM - 8:30 PM 6:30 PM - 8:30 PM 6:30 PM - 8:30 PM 6:30 PM - 8:30 PM 6:30 PM - 8:30 PM

New Market Innovation

This workshop intensive focuses on giving entrepreneurs and businesses the practical skills for ideating disruptive solutions ultimately creating innovative products and services that bring value to customers. The goal of the workshop is to help move entrepreneurs or small businesses to the next level by giving skills to create meaningful new products and access new markets.

New Market Innovation Monday, March 16th 2020 5:30 PM - 9:30 PM

New Product Innovation

This 3-day workshop intensive teaches manufacturing leaders innovation methods and tools they can use to generate new product ideas or invent the next-generation of their current products. This is a hands-on training in new product innovation for manufacturing leaders.

New Product Innovation Friday, April 17th 2020 Saturday, April 18th 2020 Sunday, April 19th 2020 6:00 PM - 8:00 PM 9:30 AM - 5:00 PM 9:30 AM - 3:00 PM

Video Marketing Strategies

Have great video content that no one is watching? This workshop is for you. Learn how to better promote and optimize marketing video content to increase views, engagement and value of this asset. This workshop will help companies learn how to market and optimize their video content for marketing purposes.

Video Marketing Strategies Session 1 Thursday, March 26th 2020 7:00 PM - 9:00 PM
Video Marketing Strategies Session 2 Tuesday, April 21st 2020 7:00 PM - 9:00 PM

Website UX Fundamentals

This is a 2-day workshop intensive that will help companies evaluate their websites and learn best practices for website UX.

Website UX Fundamentals Friday, May 1st 2020 Saturday, May 2nd 2020 5:30 PM - 8:30 PM 10:00 AM - 5:00 PM

For more information on these opportunities, email Joanna Reynolds at jreynolds@prattcenter.net.
These workshop are powered by Pratt Institute faculty, staff & students.