Made in NYC + Pratt Workshop Series

Access creative expertise, strengthen your marketing and grow your businesses.

1. Camera Controls & Critique
2. Camera, Lighting, & Composition
3. Photoshop and Lightroom Basics

1. Camera Controls & Critique

Cost: FREE (15 spots available)
When: Saturday, June 2
Where: Myrtle Hall 3E Conference Room, 536 Myrtle Avenue, Brooklyn
Contact: jreynolds@prattcenter.net or 718-636-3496

This workshop focuses on building manufacturers’ technical skills in camera control (cellphone camera, digital SLR or digital point and shoot). Participants will also receive professional feedback on their website and social media photography and work together to identify what they’re doing right and what could be improved. Every manufacturer will leave with tangible ideas & strategies for improving their brand and product photography.

 

2. Camera, Lighting, & Composition

Cost: FREE (15 spots available)
When: Saturday, June 9
Where: Myrtle Hall, 3E Conference Room, 536 Myrtle Avenue, Brooklyn
Contact: jreynolds@prattcenter.net or 718-636-3496

This workshop focuses on building manufacturers’ technical skills in lighting, composition and styling. It will include demonstrations of how to shoot with daylight, artificial light and set-up a variety of small studio set-ups for DIY product photography. This workshop aims to empower manufacturers to be self-sufficient in documenting their products as well as creative image-making for marketing purposes.

 

3. Photoshop and Lightroom Basics

Cost: FREE (10 spots available)
When: Saturday, June 30
Where: Pratt Manhattan, 144 W 14th St, New York, NY
Contact: jreynolds@prattcenter.net or 718-636-3496

This workshop covers the basics of how to use Photoshop software to digitally edit, resize, and change resolution of digital images. It will serve as a primer for someone learning Photoshop for the first time or as a refresher course. The goal of this workshop is to lay down a foundation for post-production photography skills. No prior experience is required.

Workshop Instructors / Fellows

Stephanie Powell

Stephanie Powell is Adjunct Associate Professor in the Photography Department and Pratt Institute and has over twenty years experience as a photographer, artist and educator. Her clients range from creative agencies to individual architecture, fashion and food and beverage brands. Stephanie is also an internationally exhibiting artist who has recently been featured in Flaunt magazine and I Heart Photography. She has an M.F.A. in Photography from the Art Institute of Chicago and a B.F.A in Studio Art from the University of Oregon.

Teaches: Photography Skills Workshop Series, Photography for Manufacturers

Pinar Guvenc

Pinar is Managing Partner of Eray / Carbajo, an architecture and design studio based in New York and Istanbul where she oversees business operations and product development processes. Previously, Pinar worked at New York Grant Company as a Senior Consultant, specializing in economic incentives and grants for real estate development, job creation and technology innovation. In 2013, she co-founded NYFU.com, an e-commerce site for functional furniture, which in 2015, merged with Lazzoni, a global furniture manufacturer and retailer. She has a BSc in Industrial Engineering from Bilkent University and MSc in Finance from Southern Illinois University.

Teaches: Marketing Collaborations Workshop

Chris Shrum

Christopher M. Shrum, PhD, MPA is Assistant Professor and coordinator of Pratt Institute’s Arts and Cultural Management program, as well as an independent consultant working in the arts, community economic development, tourism, and organization change. For more 20 years Dr. Shrum has assisted over 200 nonprofit organizations, community groups, local governments, and private business realize a strong economic, social and cultural future by fostering civic engagement, leading program development, and advancing community based initiatives.