Made in NYC + Pratt Workshop Series

Access creative expertise, strengthen your marketing and grow your manufacturing business.

DIY Photography: Camera Controls & Critique
DIY Photography: Camera, Lighting, & Composition
DIY Photography: Photoshop and Lightroom Basics
Pop-Up Photography Studio
Marketing Collaborations Series
Design Strategy for Business Series
Deliver Mindful Making: Meditation Incubator
Visual Storytelling: Video Production Studio

DIY Photography: Camera Controls & Critique

Saturday, September 15th, 2018, 1PM-5PM
Pratt Brooklyn Campus
Instructor: Stephanie Powell
Cost: FREE (10 spots available)

This workshop focuses on building manufacturers’ technical skills in camera control (cellphone camera, digital SLR or digital point and shoot). Participants will also receive professional feedback on their website and social media photography and work together to identify what they’re doing right and what could be improved. Every manufacturer will leave with tangible ideas & strategies for improving their brand and product photography.

For more information on this opportunity, email Joanna Reynolds at jreynolds@prattcenter.net.

DIY Photography: Camera, Lighting, & Composition

Saturday, September 29th, 2018, 1PM-5PM
Pratt Brooklyn Campus
Instructor: Stephanie Powell
Cost: FREE (10 spots available)

This workshop focuses on building manufacturers’ technical skills in lighting, composition and styling. It will include demonstrations of how to shoot with daylight, artificial light and set-up a variety of small studio set-ups for DIY product photography. This workshop aims to empower manufacturers to be self-sufficient in documenting their products as well as creative image-making for marketing purposes.

For more information on this opportunity, email Joanna Reynolds at jreynolds@prattcenter.net.

DIY Photography: Photoshop and Lightroom Basics

Saturday, October 13th, 2018, 1PM-5PM
Pratt Manhattan Campus
Instructor: Stephanie Powell
Cost: FREE (10 spots available)

This workshop covers the basics of how to use Photoshop software to digitally edit, resize, and change resolution of digital images. It will serve as a primer for someone learning Photoshop for the first time or as a refresher course. The goal of this workshop is to lay down a foundation for post-production photography skills. No prior experience is required.

For more information on this opportunity, email Joanna Reynolds at jreynolds@prattcenter.net.

Pop-Up Photography Studio

Friday, October 5th, 2018, 11AM-5PM
Location TBD
Instructor: Stephanie Powell
Cost: FREE (18 spots available)

We provide complimentary product photography for Made in NYC businesses. Each manufacturer will receive a 1-hour session to work one-on-one with a Pratt Photography student & professor to shoot their product(s). All post-production is included and each business will receive at least 5 finished hi-res images after the shoot. Time slots are available between the hours of 11AM-5PM.

For more information on this opportunity, email Joanna Reynolds at jreynolds@prattcenter.net. 

Marketing Collaborations Series

Part 1 – Introduction
Tuesday, September 25th, 2018, 6:30PM-8:30PM

Part 2 – Business Diagnostics
Tuesday, October 2nd, 2018, 6:30PM-8:30PM

Part 3 – Collaboration Partners
Tuesday, October 9th, 2018, 6:30PM-8:30PM

Part 4 – Concept to Collaboration
Tuesday, October 16th, 2018,  6:30PM-8.30PM

Part 5 – Milk the Cow
Tuesday, October 23rd, 2018, 6:30PM-8:30PM

Part 6 – Presentations
Tuesday, October 30th, 2018, 6:30PM-8:30PM

Location TBD
Instructor: Pinar Guvenc
Cost: FREE (8 spots available)

The Marketing Collaborations Workshop is an intensive, 6-part workshop conducted by Pratt Visiting Professor of Architecture Gonzalo Carbajo and Pinar Guvenc, partners in Eray Carbajo, an architect/design firm based in Brooklyn.  This workshop will teach manufacturers the basics of business diagnosis to help them identify their marketing goals and needs, and how to go about identifying partners for successful marketing collaborations. This is an deep touch opportunity to focus in on and strategize how to bring your business to the next level through collaborative partnerships. Manufacturers must commit to all 6 sessions to participate.

For more information on this opportunity, email Joanna Reynolds at jreynolds@prattcenter.net.

Design Strategy for Business Series

Part 1 – Business Diagnostic
Monday, October 15th, 2018, 6PM-8PM

Part 2 – Design Strategy Tools
Friday, October 19th, 2018, 6PM-8PM

Part 3 – Design Strategy Implementation
Saturday, October 20th, 2018, 11AM-1PM

Pratt Brooklyn Campus
Instructor: Chinaedu Maduagwu
Cost FREE: (10 spots available)

The Design Strategies Series is a 3-part workshop series for manufacturers who are looking to gain a more “design strategic” approach to business. Design strategy links design and business activities into a creative and cohesive strategy for creating value and sustainable business advantage. This series will start with a diagnosis of current business practice then build on exploring design strategy tools with the final workshop focusing on real-life implementation. Manufacturers must commit to all 3 sessions to be able to participate.

For more information on this opportunity, email Joanna Reynolds at jreynolds@prattcenter.net.

Deliver Mindful Making: Meditation Incubator

Day 1 – Friday, October 26th, 2018, 6PM-8:30PM
Day 2 – Saturday, October 27th, 2018, 10AM-5PM
Day 3 – Sunday, October 28th, 2018, 10AM-5PM

Pratt Brooklyn Campus
Instructors: Rhonda Schaller & Esmilda Abreu
Cost: FREE (10 spots available)

The Business Meditation Incubator series is a 3-day weekend intensive focusing on business strategy and audience development through contemplative inquiry. This workshop helps manufacturers develop contemplative awareness, practices and tools for the work environment. This workshop will cultivate organizational methods and processes that create a mindful, present, authentic, focused honest and reflective organization and business decision making.

Each participant will leave the series with 2 deliverables: 1) A map of strategic initiatives and action steps for their business and 2) An audience marketing profile based on meditation, mindfulness and visualization exercises. In addition, they will learn contemplative tools for stress management.

For more information on this opportunity, email Joanna Reynolds at jreynolds@prattcenter.net.

Visual Storytelling: Video Production Studio

Two manufactures will be selected to participate in a multi-month opportunity working with Pratt faculty & students to create a video for their business. Manufacturers must commit to meetings/workshops, a video shoot and follow-up throughout the post production process. Participating manufacturers will receive a  short video and additional digital assets for web and social media.

Cost: FREE (2 spots available)
Instructor: Mark De Pace
For more information on this opportunity, email Joanna Reynolds at jreynolds@prattcenter.net.

Workshop Instructors / Fellows

Stephanie Powell

Stephanie Powell is Adjunct Associate Professor in the Photography Department and Pratt Institute and has over twenty years experience as a photographer, artist and educator. Her clients range from creative agencies to individual architecture, fashion and food and beverage brands. Stephanie is also an internationally exhibiting artist who has recently been featured in Flaunt magazine and I Heart Photography. She has an M.F.A. in Photography from the Art Institute of Chicago and a B.F.A in Studio Art from the University of Oregon.

Teaches: DIY Photography Skills Workshops, Pop-Up Photography Studio

Pinar Guvenc

Pinar is Managing Partner of Eray / Carbajo, an architecture and design studio based in New York and Istanbul where she oversees business operations and product development processes. Previously, Pinar worked at New York Grant Company as a Senior Consultant, specializing in economic incentives and grants for real estate development, job creation and technology innovation. In 2013, she co-founded NYFU.com, an e-commerce site for functional furniture, which in 2015, merged with Lazzoni, a global furniture manufacturer and retailer. She has a BSc in Industrial Engineering from Bilkent University and MSc in Finance from Southern Illinois University.

Teaches: Marketing Collaborations Workshop Series

Chinaedu Maduagwu

Born in Denton, Texas Chinaedu has an undergraduate degree in Industrial Design from University of Louisiana, Lafayette and a Master’s degree in Design Management from Pratt Institute, New York and is currently working on a second Masters in Data Analytics and Visualization, in the School of information at Pratt Institute. Chinaedu has worked as a product designer for various engineering firms, such as Unique Systems LLC and Forum Technologies. More recently, his design passion has led him to work in business strategy and operations positions in New York. He currently resides in New York City where he works at Pratt Institute in the Design Management department and as Visiting Assistant Professor.

Teaches: Design Strategies Workshop Series

Rhonda Schaller

Rhonda is a visiting Associate Professor; Director of Career & Professional Development and founder of the Meditation Incubator at Pratt Institute. She is an artist, author and educator working with visualization and mindfulness meditations as creative deepening and career-planning tools since 1985. A recent scholar in residence at UNSW, Sydney she is the author of Create Your Art Career (2013, Allworth Press), Called or Not, Spirits are Present (2009, Blue Pearl Press), and contributed chapters for The Mindful Eye: Contemplative Pedagogies in Visual Arts Education (2018, Common Wealth Pub) and Starting Your Career in the Fine Arts (2011, Allworth Press).

Teaches: Mindful Making: Meditation Incubator

Esmilda Abreu, Ph.D.

Dr. Esmilda Abreu received her Master’s degree in Psychology, her doctorate in Organization and Management, and focuses her research on leadership, corporate culture, and mentoring. Dr. Abreu has studied meditation and mindfulness and has had a personal mindfulness practice for more than 38 years. She is a contemplative scholar with the Research Academy for University Learning at Montclair State and has served as a Mentor to new faculty for 6 years. She supervised a team of practitioners in the Cardiac Thoracic Surgery Department at New York Presbyterian Hospital. Dr. Abreu received the Governor Whitman’s Pride Award for working with diverse populations, developed the first hospital credentialing program for complementary medicine in the country, served as Co-Chair of the Mentoring Committee on the Presidential Commission of Affirmative Action and Diversity at Montclair State University, and established Bias Education Response Team at Pratt Institute. As Assistant Vice President of Student Affairs at Pratt Institute she fosters student success and academic excellence. She integrates contemplative practices into her Business and Negotiations courses at Pratt Institute.

Teaches: Mindful Making: Meditation Incubator

Mark De Pace

Mark is the co-founder of Ghost Robot, a New York City based creative studio. He studied at New York University’s prestigious Tisch School of the Arts before beginning his  professional career as a line producer for commercials and music videos. Since joining Ghost Robot, his keen eye for talent and penchant for creative exploration has helped shape shape the ethos of the company and developed a portfolio of best-in-class work. Highlights include music videos for Bjork, Yoko Ono, Run the Jewels, Grizzly Bear and Kanye West. Commercials for Google, Instagram, EA Games, and Ford Motor Company. And the feature films Creative Control, First Winter, Thanksgiving, and A Love Letter for You. In addition to his duties at Ghost Robot, Mark is a visiting professor at the Pratt Institute and New York University.

Teaches: Visual Storytelling: Video Production Studio

Tessa Maffucci

Tessa Maffucci began her academic career at New York University’s Gallatin School and holds a master’s in Fashion Studies and Digital Humanities from The Graduate Center at the City University of New York. She teaches in the Fashion Department at Pratt Institute, currently acting as the Departmental Sustainability Coordinator to help advance campus-wide curriculum and programming goals for sustainable design strategies. In her professional career, Tessa works as the Director of Digital Marketing at W&P Design, a full-stack design company based in Brooklyn. She is an Associate Editor at The Fashion Studies Journal and her research focuses on the intersection of fashion and digital media, with an interest in material culture and identity.