Learning Lab

Is marketplace vending, trade shows or pop-up retail important to your business? If so, this course is for you. Over four weeks, we’ll teach you a framework to plan and improve your marketing and sales at physical retail. You’ll share your experience and learn strategies, tips and best practices from experts and fellow participants. All to boost your sales. In addition to in-person sessions, virtual office hours will be available to provide personal attention and support for class participants.

This is an in-person workshop series and sessions will be held at Pratt Institute’s Manhattan campus. Participation in all sessions is required.

Outcomes For Participants:
* Discover streamlined processes and systems to make the vending process easier and more beneficial for your business.
* Learn key marketing and sales strategies to engage customers before, during and after your pop-up.
* Gain merchandising and customer service inspiration to help boost your sales.
* Develop a new perspective and confidence in your abilities to sell at marketplace events.

Registration deadline: September 20, 2024. Please note that all spots for this program have been filled.

From building a linesheet, restructuring your pricing for profitability to refining your packaging design - this workshop is designed for emerging brands to land wholesale retailers with ease. Participants will leave with new found confidence and a bounty of tips and tricks to further their success as they enter the retail market.

This is an in-person workshop series and sessions will be held at Made in NYC’s office at the Brooklyn Navy Yard. Participation in all sessions is required.

Outcomes For Participants:*
* Best practices for building a linesheet specific to your product type
* Understanding of how to increase your products profitability
* Practical tips for designing shelf-ready product packaging
* Action plan for approaching & pitching retailers

Please note that all spots for this program have been filled. Any new applicants will be placed on a waitlist for spring 2025.

In-person experiences are a great way to engage clients, partners, and the general public with your products, share your company story, and build brand loyalty by giving them a behind-the-scenes look at the work you do. In this workshop series, we will explore the different ways that you can effectively, safely, and accessibly engage visitors in your space through tours, hands-on activities, and other activations. Led by Turnstile Tours & Studio, experts in the museum and hospitality fields who have developed and led tours at industrial and cultural sites, this series will include interactive workshops on techniques and best practices in storytelling, public speaking, accessibility, visitor communications, and operational logistics. Participants will work collaboratively to develop strategies for activating their spaces for engagement with visitors based on their available resources, target audiences, and business goals.

This will be a 4-session workshop series and participation in all sessions is required. The workshops will take place in-person at the Pratt Institute Brooklyn campus in Clinton Hill in early 2025.

*Outcomes For Participants *
* Be able to plan and deliver safe and inclusive experiences in their spaces.
* Learn techniques and best practices in effective storytelling and visitor engagement to share their brand story in an interactive and accessible way.
* Understand how to develop tours and experiences for specific target audiences that support their business strategy, cultivate customers, and generate income.

Dates and registration will be announced in early January, 2025.